Tuesday, November 9, 2010
Tuesday, October 19, 2010
Concept statement project
. Create a list of all users that may visit your site (not from the WWW but those you’d invite).
Family & friends
Potential employers/internships
Employers
Instructors
Loan officers/bankers
Potential business partners
. What will each of those users want to see in order to enjoy their visit to your site?
They will want the site to be aesthetically pleasing, easy to navigate through, and to be able to leave it with an understanding of what kind of work I do and what my strengths are.
. Name your intended audience (the person(s) you need to persuade.)
Potential employers are probably the number one intended user but sometimes instructors are just as important to getting contacts for jobs so instructors is right up there too.
. Describe what you need to inform and persuade them of:
Promote my: self, skills/ability, hire-ability, tech savvy (still working on that one).
Goals of the site are: display my work in both business and design departments, impress the right people, and make myself proud.
My ultimate message/philosophy (about who you are): Keep it simple
What is the story you are telling? I don’t know that I have a story to tell but I would want people visiting my site to realize what I’m capable of doing and that I’m not a complicated person.
. List the assets you need to persuade the user: Which 7 (minimum) projects? scans of what?, photos of what objects? images from what computer graphics program? what descriptive text? list them.
Business Plan (my own business)
Marketing Strategic Analysis (opening new store for existing company)
Store Operations Product Analysis and Training Manual
Buy Book
International Business: Viva Glam Campaign, Mumbai
Streetlights art board
Fortune art board
Black Tie Affair art board
Menswear art board
Concept Statement:
My portfolio website will reflect my personal style without compromising professionalism in design. My intention is for someone who knows me well to look at the design of the site and recognize that it’s mine. I think it needs to be consistent with my personality because it is an extension of myself. Personalization will be subtle for example, using colors that are appealing to me but that will be inviting to the user as well. Another way to add personal touch is in the layout of the pages; I appreciate minimalism so I will not clutter my site with unnecessary graphics and text. My site will be easy to navigate this way as well which is appropriate because my intended user will likely want to immediately view my work to evaluate my skill level. They will also be evaluating me on the organization and presentation of the website so professionalism and ease of use are main concerns. My website will include marketing and business projects I have produced but will also highlight some of my design projects to prove my capability in that area. Eventually I would like to include photography that I have done on my own since it is a skill I am currently developing and could be valuable to employers. The portfolio will be a tool for me to use in pursuing job positions, internships, and getting my work into a public space without any other resources than the web.
Tuesday, October 12, 2010
Good and Bad Sites
Good Design
Design features:
Text: Summarize the qualities of the use of type that make a website successful.
The text on the page that lets the viewer know what the website is about should grab the viewer's attention. The type should not be small or difficult to see and if there is a lot of text it should be a font that is easy to read. The contrast of the text against the background should be deliberate so as to grab the attention of the reader immediately. The reader should be able to scan the text to get the general point and this is usually helped by highlighted text, simple writing style, and/or bulleted lists. The type of a link that have been visited should change color after the reader has used the link.
Navigation: Summarize the qualities of the navigation that make a website successful.
Obvious tabs or links that lead back to where you have been, the homepage, and any other important features of the website are necessary. The visitor should be able to get around the site with ease and also get back to where they started without complication. Successful pages have no orphan pages, no useless page titles, and don't have to many frames.
Links: Summarize the qualities of the links, and their behavior that make a website successful.
Links should all be consistant with each other so the visitor knows what it is and it should be titled obviously/simply so the visitor doesn't skip the link because they didn't know what it was. The links should be obvious to the reader if they are in text and the link should certainly not be dead. If you want the visitor to continue reading on, there should not be a link in that section that will distract the reader from the rest of the text.
Graphics: Summarize the use of Graphics, vector and raster, that make a website successful.
Graphics should take little to no time to load otherwise you will lose the viewers attention. Graphics that are too large take too long to load. Successful websites use graphics that are appropriate and support the content of the page. The graphics should also have good contrast. Too many graphics can overwhelm the visitor so they should be kept at an appropriate minimum or however many will best support your content. Vector graphics give the best image quality because they don't get distorted when the size changes. Raster graphics cannot be enlarged without losing the quality of the graphic.
General Design: Summarize the aspects of the overall design that make a website successful.
The page should not scroll on and on forever. If the page is somewhat long, there should be links "back to top" so that the visitor can quickly navigate to another part of the site. Advertisments are usually distracting and frustrate users who want to quickly get where they are going so the successful website would keep these to a minimum. There should not be multiple frames with scroll bars and no sideways scroll bars. The design aspects should lead the visitor where you want them to go and should be aestheticly appealing to keep the attenttion of the visitor.
Bad Design>>>
Design features:
Text: Summarize the qualities of the use of type that make a website unsuccessful.
Unsuccessful websites may be using text that doesn't grab the attention of the reader for multiple reasons. First, the text may be too small making it hard for anyone to read. Second the text could be too similar in color to the background making it difficult to read. Other mistakes are using the same size font throughout the website, or using all caps, bold, or underlined type.
Navigation: Summarize the qualities of the navigation that make a website unsuccessful.
Unsuccessful websites may have unclear navigation with headings and titles that don't support the point of the site. The links may not lead back to where the visitor started. too many frames and too many with scroll bars can also be frustrating to users.
Links: Summarize the qualities of the links, and their behavior that make a website unsuccessful.
Links that are broken or dead are frustrating to users. Also, a link that is not obvious will not be utilized. Distracting the reader with links in paragraphs could permanently derail the reader.
Graphics: Summarize the use of Graphics, vector and raster, that make a website unsuccessful.
Graphics that take too long to load or aren't there at all are very frustrating to visitors. Animated graphics that never stop playing are annoying and could make the visitor leave the site. Graphics that are fuzzy because they are not vector graphics look amatuer. Too many graphics can overwhelm the visitor as well as graphics that don't support the content.
General Design: Summarize the aspects of the overall design that make a website unsuccessful.
Again, too much on the page can make it hard for the visitor to find what they are looking for. Lack of contrast in all areas doesn't grab the attention and could cause you to lose visitors. If the page looks disorganized for example, there's no flow to the text and graphics, objects are misaligned, etc. can make a site unsuccessful.
Notes:
http://www.augustbradley.com/http://www.sarasikich.com/Artist.asp?ArtistID=25128&Akey=5L235PWC
Tuesday, October 5, 2010
Name: Kelley Pace
Department: Fashion Marketing & Management
Are you Graduating this Quarter? No
If not, current graduation date by Quarter/Year: Winter 2012
Online Social and Professional networks:
Website URL (if already developed):
What software experience do you have? (explain all that apply)
Photoshop: Digital Photography
Fireworks:
Illustrator: CAD & Advanced CAD
Flash:
Dreamweaver:
HTML:
InDesign:
Other:
Tell what your objective for the class to the best of your knowledge:
Learn iWeb?
Publish web site?
Revise and update current site?
Begin the process of a professional web presence? Yes
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