Good Design
Design features:
Text: Summarize the qualities of the use of type that make a website successful.
The text on the page that lets the viewer know what the website is about should grab the viewer's attention. The type should not be small or difficult to see and if there is a lot of text it should be a font that is easy to read. The contrast of the text against the background should be deliberate so as to grab the attention of the reader immediately. The reader should be able to scan the text to get the general point and this is usually helped by highlighted text, simple writing style, and/or bulleted lists. The type of a link that have been visited should change color after the reader has used the link.
Navigation: Summarize the qualities of the navigation that make a website successful.
Obvious tabs or links that lead back to where you have been, the homepage, and any other important features of the website are necessary. The visitor should be able to get around the site with ease and also get back to where they started without complication. Successful pages have no orphan pages, no useless page titles, and don't have to many frames.
Links: Summarize the qualities of the links, and their behavior that make a website successful.
Links should all be consistant with each other so the visitor knows what it is and it should be titled obviously/simply so the visitor doesn't skip the link because they didn't know what it was. The links should be obvious to the reader if they are in text and the link should certainly not be dead. If you want the visitor to continue reading on, there should not be a link in that section that will distract the reader from the rest of the text.
Graphics: Summarize the use of Graphics, vector and raster, that make a website successful.
Graphics should take little to no time to load otherwise you will lose the viewers attention. Graphics that are too large take too long to load. Successful websites use graphics that are appropriate and support the content of the page. The graphics should also have good contrast. Too many graphics can overwhelm the visitor so they should be kept at an appropriate minimum or however many will best support your content. Vector graphics give the best image quality because they don't get distorted when the size changes. Raster graphics cannot be enlarged without losing the quality of the graphic.
General Design: Summarize the aspects of the overall design that make a website successful.
The page should not scroll on and on forever. If the page is somewhat long, there should be links "back to top" so that the visitor can quickly navigate to another part of the site. Advertisments are usually distracting and frustrate users who want to quickly get where they are going so the successful website would keep these to a minimum. There should not be multiple frames with scroll bars and no sideways scroll bars. The design aspects should lead the visitor where you want them to go and should be aestheticly appealing to keep the attenttion of the visitor.
Bad Design>>>
Design features:
Text: Summarize the qualities of the use of type that make a website unsuccessful.
Unsuccessful websites may be using text that doesn't grab the attention of the reader for multiple reasons. First, the text may be too small making it hard for anyone to read. Second the text could be too similar in color to the background making it difficult to read. Other mistakes are using the same size font throughout the website, or using all caps, bold, or underlined type.
Navigation: Summarize the qualities of the navigation that make a website unsuccessful.
Unsuccessful websites may have unclear navigation with headings and titles that don't support the point of the site. The links may not lead back to where the visitor started. too many frames and too many with scroll bars can also be frustrating to users.
Links: Summarize the qualities of the links, and their behavior that make a website unsuccessful.
Links that are broken or dead are frustrating to users. Also, a link that is not obvious will not be utilized. Distracting the reader with links in paragraphs could permanently derail the reader.
Graphics: Summarize the use of Graphics, vector and raster, that make a website unsuccessful.
Graphics that take too long to load or aren't there at all are very frustrating to visitors. Animated graphics that never stop playing are annoying and could make the visitor leave the site. Graphics that are fuzzy because they are not vector graphics look amatuer. Too many graphics can overwhelm the visitor as well as graphics that don't support the content.
General Design: Summarize the aspects of the overall design that make a website unsuccessful.
Again, too much on the page can make it hard for the visitor to find what they are looking for. Lack of contrast in all areas doesn't grab the attention and could cause you to lose visitors. If the page looks disorganized for example, there's no flow to the text and graphics, objects are misaligned, etc. can make a site unsuccessful.
Notes:
http://www.augustbradley.com/http://www.sarasikich.com/Artist.asp?ArtistID=25128&Akey=5L235PWC
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