Concept statement project

.       Create a list of all users that may visit your site (not from the WWW but those you’d invite).

Family & friends

Potential employers/internships

Employers

Instructors

Loan officers/bankers

Potential business partners

.       What will each of those users want to see in order to enjoy their visit to your site?

They will want the site to be aesthetically pleasing, easy to navigate through, and to be able to leave it with an understanding of what kind of work I do and what my strengths are.

.       Name your intended audience (the person(s) you need to persuade.)

Potential employers are probably the number one intended user but sometimes instructors are just as important to getting contacts for jobs so instructors is right up there too.

.       Describe what you need to inform and persuade them of:

            Promote my: self, skills/ability, hire-ability, tech savvy (still working on that one).

            Goals of the site are: display my work in both business and design departments, impress the right people, and make myself proud.

            My ultimate message/philosophy (about who you are): Keep it simple

            What is the story you are telling? I don’t know that I have a story to tell but I would want people visiting my site to realize what I’m capable of doing and that I’m not a complicated person.

.       List the assets you need to persuade the user: Which 7 (minimum) projects? scans of what?, photos of what objects? images from what computer graphics program? what descriptive text? list them.

Business Plan (my own business)

Marketing Strategic Analysis (opening new store for existing company)

Store Operations Product Analysis and Training Manual

Buy Book

International Business: Viva Glam Campaign, Mumbai

Streetlights art board

Fortune art board

Black Tie Affair art board

Menswear art board

Concept Statement:

My portfolio website will reflect my personal style without compromising professionalism in design.  My intention is for someone who knows me well to look at the design of the site and recognize that it’s mine.  I think it needs to be consistent with my personality because it is an extension of myself.  Personalization will be subtle for example, using colors that are appealing to me but that will be inviting to the user as well.  Another way to add personal touch is in the layout of the pages; I appreciate minimalism so I will not clutter my site with unnecessary graphics and text.  My site will be easy to navigate this way as well which is appropriate because my intended user will likely want to immediately view my work to evaluate my skill level.  They will also be evaluating me on the organization and presentation of the website so professionalism and ease of use are main concerns.  My website will include marketing and business projects I have produced but will also highlight some of my design projects to prove my capability in that area.  Eventually I would like to include photography that I have done on my own since it is a skill I am currently developing and could be valuable to employers.   The portfolio will be a tool for me to use in pursuing job positions, internships, and getting my work into a public space without any other resources than the web.